HYT SOONOW »Drop One« Bold. Immediate. Individual.

Press Release

HYT SOONOW »Drop One« Bold. Immediate. Individual.

When soon becomes now, immediacy rewards desire. The SOONOW DROP ONE limited edition by HYT pays a vibrant, colorful tribute to the power of time’s flow to create unrepeatable moments. Due to be unveiled at a special event in New York City on November 7, 2019, this stunning timepiece is as individual as it is unexpected. Just five pieces are available, to capture five personal stories of uniqueness, every minute of every day.

What color is time?

Like life, time is never black and white. As soon becomes now, time and again, existences gain new dimensions and meaning, tinged with overtones of productive anticipation and tension. The bold color scheme of the SOONOW DROP ONE, and the expressive skull, are a spectacular celebration of individuality. The ongoing, dynamic creation of time’s content is heightened by the product drop concept. This perfectly showcases rarity as luxury, as well as the importance of seizing the moment.
 

HYT SOONOW »Drop One«

Blue flirts with purple on an anodized titanium dial hosting 313 18-karat yellow gold pins and 937 high-precision perforations. The color green characterizes striking detail in the eye sockets and the atmospheric glow of a Super-LumiNova® rail. Lacquered neon orange carefully traces the outlines of the eye, nose and mouth openings. All of the facial features in the SOONOW DROP ONE keep life’s vital transience front of mind. One eye socket is home to a power reserve disc in green, orange and black. The other eye focuses on the passing of the seconds; there the words “SOON” and “NOW” remind us of time’s transience more dramatically than the most reactive iris ever could.
 

HYT SOONOW »Drop One«

Diverse is the new harmonious

Like a drop of water, the SOONOW DROP ONE highlights the importance of the now, suspended fleetingly between the past and present. In an unexpected union, a patented fluidic module operating in perfect harmony with an exclusive mechanical movement, visualize this flow. Two partially visible, multi-layer bellows inject energy into the system. These initiate the representation of time’s transience via two liquids. Contrasting with the transparent fluid used to document recent time is an enigmatic black one, reflecting the unknown character of the future.
 

HYT SOONOW »Drop One«

Art meets science as three-dimensionality and transparency shape the watch’s identity and functionality. An architectural approach simultaneously depicts the passage of time and its capacity to accommodate diverse perspectives. Domed shaping, smooth lines and multi-layering form the structure of this head-turning piece, which sits comfortably and confidently on the wrist. The passing of the hours can be contemplated via written out numbers that appear to float above the skull’s silhouette. Or they can be confirmed from a side-view thanks to being spelled out by intricate drilling, echoing the dial’s mathematical perforation theme. The SOONOW DROP ONE by HYT presents time’s flow as a meticulously executed piece of art. Which in fact it is, once the wearer adds his or her unique signature.

SOONOW DROP ONE - HYT Watches